Insights on Personal Branding
Young people are presented with pivotal opportunities for jobs, college admissions, scholarships, relationships, and leadership roles that can shape their future. Those who confidently and authentically represent themselves consistently make strong first impressions and position themselves as ideal candidates. Building a public persona based upon authentic strengths is not automatic, or easy. However with guidance, support, and practice, it is entirely possible.
I wanted to ensure my daughter had the skills and confidence to represent herself in any situation. Now I know she's poised for life-changing opportunities in today's world.
Building an authentic personal brand that positions you in life requires a lot of effort. However, it's less work than managing an unhealthy personal brand that develops on its own.
How It Works
The AP Personal Branding Method™ is essentially a 4 step process. Upon enrolling in the branding studio, members take the 1st step by recording a first take video in response to common questions about themselves - a baseline recording that only they see. In the 2nd step, they engage in private reflection to discover unique qualities and develop a Personal Branding Template with customized themes, strategies, and suggestions. The 3rd and 4th steps involve integrating and practicing recording responses to same questions about themselves. As a parent or mentor, you can observe their progress at different points and offer additional support and guidance. We also offer you tips on how to frame your input so that it is heard and builds upon your positive relationship. It's fun. It's a confidence booster. Most importantly, it's an investment in their future.
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Video 1 - First Take Video Recording
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Develop personal branding template
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Video 2 - Branded
Request feedback.
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Video 3 - Practiced
Request feedback.
Monthly Contest Entries
Submit a video to our Facebook page telling us why you are proud of your child or mentee. Highlight their authentic and unique qualities, values, abilities, and aspirations. End every video with the phrase - "That's the authentic persona I want [my son, my daughter, my student, my player, or first name] to show the world." A winner is selected monthly from the top 5 most liked entries.